Last updated: 13.01.2026
Effective from: 01.01.2026

1. Introduction

Welcome to WallFX (operated by WALLFX LTD). We respect your privacy and are committed to protecting any personal data you share with us when visiting or using this website (including https://wallfx.uk/ and our contact forms).

This Privacy Policy explains how and why we collect, use, share, store, and protect personal information, in accordance with UK GDPR and the Data Protection Act 2018.

2. Who We Are

Company Name: WALLFX LTD
Company No: 16788377
Registered Office: 28 North Quay, Abingdon, Oxfordshire, England, OX14 5RY

Contact for Data Protection Enquiries:
Email: info@wallfx.uk

3. Data We Collect

We may collect the following personal data:

  • Directly provided by you: your name, email address, phone number, business details or any information you enter into a form on our website (e.g., contact forms).
  • Automatically collected: IP addresses, browser type and version, device identifiers, pages visited, time and date of visits, cookies and analytics data.
  • Third‑party data: information shared with us by service providers such as analytics or advertising partners.

4. How We Collect Data

We collect data through:

  • Website forms (e.g., contact queries)
  • Cookies and tracking technologies
  • Analytics services (Google Analytics)
  • Third‑party services embedded in the site

5. Why We Use Your Data & Our Legal Basis

We use personal data for:

  • Responding to your enquiries and requests
  • Providing services you ask for
  • Improving and personalising your experience
  • Analytical purposes for site improvement
  • Compliance with legal and regulatory requirements

Our lawful bases for processing include:

  • Consent (if you opt into cookies or mailings)
  • Contractual necessity (to provide requested services)
  • Legitimate interests, such as improving our website or preventing fraud

6. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyse site usage. Some of these may be essential for site function, while others require your consent.

To manage cookies, you can use your browser settings or the cookie preference mechanism on our site. Detailed cookie practices are outlined in our Cookie Policy (if separate) or within this page.

7. Sharing Your Data

We may share personal data with:

  • Service providers and processors who help us operate the website or provide services
  • Legal and regulatory authorities, if required by law
  • Businesses that support hosting, analytics, email delivery or customer management

We do not sell your personal data to third parties.

International Transfers:
If your data is transferred outside the UK, we will ensure appropriate safeguards are in place according to UK GDPR requirements.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes stated, maintain records, comply with legal obligations, and enforce agreements.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data under certain conditions
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights are infringed

To exercise your rights, please contact us at [privacy contact email/phone].

10. Security

We implement reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. However, no transmission over the Internet is entirely secure.

11. Links to Other Websites

Our website may contain links to external sites. This policy does not apply to third‑party websites. We recommend reviewing their privacy notices separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will be posted on our website with the “Last updated” date.